Understanding Online Impulsive Buying: A Social Commerce Perspective on Website Quality and Credit Card Usage

Year 2024
Volume/Issue Volume - VII, Issue - I
Title Understanding Online Impulsive Buying: A Social Commerce Perspective on Website Quality and Credit Card Usage
Authors Jyotisman Das Mohapatra & Dr. Pallabi Mishra
Broad area Integrating Website Quality , Credit card usage & Online Buying
Abstract The impact of website quality on Online Compulsive Buying Behaviour (OCBB), the leading factors of the social commerce on credit card usage (CCU) based online shopping and online impulsive buying behaviour (OIBB) has been investigated in this study. The authors have employed a research model to look at the connections between the components of the study. Primary data on social commerce has been gathered from 350 respondents through an online survey form. The structural research model and data have been analyzed using a covariance-based structural equation modeling technique using AMOS 22.0. According to research, consumers' CCU and OIBB have positively impacted OCBB by the caliber of online shopping websites. Based on the findings, the study has recommended directions for further research and has highlighted factors that have an impact on consumer buying behaviour. By utilizing multiple website quality factors, this study has closed the information gap among CCU, OIBB and OCBB. The authors have created a new model to examine the relationship with the elements of website quality, based on CCU, OIBB and OCBB.
Description Understanding Online Impulsive Buying: A Social Commerce Perspective on Website Quality and Credit Card Usage
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