The Influence of Online Marketing Services on Non-Banking Finance Companies (NBFCs)

Year 2024
Volume/Issue Volume - VII, Issue - I
Title The Influence of Online Marketing Services on Non-Banking Finance Companies (NBFCs)
Authors Dr. Jay Prakash Verma
Broad area Online Marketing Services & (NBFCs)
Abstract The present study examines the various dimensions of digital marketing services and their impact on Non-Banking Finance Companies. The total number of questionnaires distributed in the self-administered survey was 350. The purposive sampling method is applied in this research for selecting the sample. Finally, 253 valid sets of questionnaires were responded and then used for further analysis using SPSS software version 21. A structured questionnaire was used to collect the data regarding influence of digital marketing services towards non-banking finance companies. The survey revealed that the respondents feel digital marketing can provide faster service. There is a significant influence of online marketing services on NBFCs.
Description The Influence of Online Marketing Services on Non-Banking Finance Companies (NBFCs)
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